Typography design: Vicente García Morillo
3D lettering: Pleid

Typography design: Vicente García Morillo
3D lettering: Pleid

Typography design: Vicente García Morillo

Typography design: Vicente García Morillo
3D lettering: Pleid

Typography design: Vicente García Morillo

Typography design: Vicente García Morillo

Typography design: Vicente García Morillo

Typography design: Vicente García Morillo
3D lettering: Pleid

Typography design: Vicente García Morillo

Typography design: Vicente García Morillo
3D lettering: Pleid
Robot character: Antoni Tudisco
Creative direction: Michele Salati

Typography design: Vicente García Morillo
3D lettering: Pleid
Robot character: Antoni Tudisco
Creative direction: Michele Salati

Typography design: Vicente García Morillo
3D lettering: Pleid
Robot character: Antoni Tudisco
Creative direction: Michele Salati

Typography design: Vicente García Morillo
3D lettering: Pleid
Robot character: Antoni Tudisco
Creative direction: Michele Salati

Typography design: Vicente García Morillo
3D lettering: Pleid
Robot character: Antoni Tudisco
Creative direction: Michele Salati

Typography design: Vicente García Morillo
3D lettering: Pleid
Robot character: Antoni Tudisco
Creative direction: Michele Salati

CITY OF DREAMS / BEAT THE ROBOTS

I was commissioned by Ogilvy Hong Kong to design this type as part of the campaign ‘Beat the Robots’ for the luxury holiday complex City of Dreams located in Macau (China). In collaboration with Pleid together we crafted this 3D neon typography that would be utilized across various campaign activations.