D&AD / ‘BIG TOY’ TYPEFACE
I was commissioned by Wieden+Kennedy London to be a part of a campaign for the D&AD (British Design & Art Direction). The project is about 12 typographic poster created by 12 different designers and artist from all over the world.
Each poster represents a quote from a well-known D&AD member. The aim is to inspire the global creative community with the idea ‘Never Stop Learning’ by showing that creative people learn day by day.
All the artworks are displayed at the Roundhouse of London and they will be permanently seen in different places that have a special meaning for the author of the quote.
Here is my contribution. A lettering based on the quote ‘Don’t work with stupid people’ by the creative mastermind John Jay.
It’s been from this piece that I’ve developed a new typeface that I have called BIG TOY Typeface.