Creative Direction: Luciana Mazza
Model: Rocío Crusset
Photographer: Julia Sariy
Styling: Nata Bocha
Make up: Dmitry
Hairstyling: Li Murillo

Creative Direction: Luciana Mazza
Model: Rocío Crusset
Photographer: Julia Sariy
Styling: Nata Bocha
Make up: Dmitry
Hairstyling: Li Murillo

Creative Direction: Luciana Mazza
Model: Nata Kas
Photographer: Stratis Kas
Styling: Elizabeth Karatsoki
Make up & Hairstyling: Dimitra Altani⁣

HOFF / BRAND IDENTITY

Founded in 2016, HOFF was conceived as a fashion brand that is based on authenticity as an essential value with a marked creative and global character.

We have designed a 100% custom typography which is both simple and stylish, elegant and strong without any artifices. The extended letters help to get the idea of a solid brand with feet firmly on the ground. These letters are also designed to get an horizontal movement vibe that represent a brand in constantly evolution and also talks about the product, shoes made for walking, worn by truth-seekers.